How to Build Your Law Firm’s Brand on Social Media
Keeping a law firm’s brand consistent in all the touchpoints of marketing is quite a challenge. The emergence of social media has only made this task more challenging. Are you…
Filed Under: Blog
The Difference Between Law Firm Branding and Marketing
If you have never given much thought to the difference between marketing and branding a law firm, don’t feel alone. When first looking into the online and offline presentation of…
Filed Under: Blog
Promoting Your Law Firm Online
Simply having a website online is not enough for marketing your law firm. A website that no one is visiting is a waste of your time and resources. Additionally, a…
Filed Under: Blog
Branding Your Law Firm
How your law firm is branded and positioned determines the strength of your reputation and recognition within the area of your firm’s expertise in a major way. There is a…
Filed Under: Blog
How Do Clients Find Attorneys Online?
How do consumers behave when the need for legal representation arises? Do they generally conduct some type of research? If so, what resources do they use? The answers to these…
Filed Under: Blog
2020 Legal Marketing Trends
For quite some time, things like link building, SEO (search engine optimization) and legal marketing have gone through some changes. Incorporating these shifts and new trends when brainstorming and strategizing…
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Tracking Campaigns in Legal Marketing
Having a continuous flow of potential clients visit your law firm’s website and having them refer other plaintiffs to you is quite a feat. Where are these visitors coming from?…
Filed Under: Blog
Improve Your Law Firm’s Client Intake
One of the most critical functions within a law office, client intake, is perhaps among the most overlooked. Because an attorney’s life is already extremely busy, it can be difficult…
Filed Under: Blog