Marketing

The Broughton Partners marketing approach centers on a multi-faceted strategy designed to consistently deliver high-quality, retained claimants to law firms. We leverage a dynamic mix of precision-targeted paid media and robust content strategies, amplified by strategic partnerships, all underpinned by continuous optimization.

Precision Media for High-Impact Traffic

Precision targeted paid media and traffic generation capture immediate interest and drive qualified traffic. It includes:

Segmentation

Targeted Digital Advertising for highly segmented campaigns across major platforms like Paid Social Media (Meta, LinkedIn, TikTok)

Search Ads

Search Engine Marketing (SEM) through aggressive Paid Search (PPC) campaigns on Google and Bing

Video Ads

High-Impact Video Advertising on platforms like YouTube to reach large, engaged audiences

Strategic content and organic reach build long-term authority, trust, and sustainable organic traffic, nurturing potential claimants through their decision making process. It includes:
  • Search Engine Optimization (SEO) to optimize content and technical aspects of the website to drive higher ranking with relevant mass tort and legal keywords
  • Value-Driven Content informs, engages and guides potential claimants using educational blog posts, articles, and videos.
  • Lead Generating Email Campaigns segment audiences and deliver tailored content
Strategic partnerships expand our reach, enhance credibility, and tap into new claimant pool

Conversion Rate Optimization (CRO) facilitates continuous optimization of every touchpoint, from website design and landing page structure to call-to-action effectiveness

This comprehensive approach allows us to efficiently identify, engage, qualify, and retain claimants, delivering consistent value to our law firm partners.

Broughton Partners And The Goldwater Law Firm A Law Firm Advertising Powerhouse

Your firm and Goldwater Law Firm Co-counsel.

Run ad Campaign with Broughton Partners. Broughton Partners runs ads for The Goldwater Law Firm.

Broughton Partners screens, intakes and signs claimants with Goldwater Law Firm and your firm as counsel.

Your firm and Goldwater Law Firm Co-counsel.

Run ad Campaign with Broughton Partners. Broughton Partners runs ads for The Goldwater Law Firm.

Broughton Partners screens, intakes and signs claimants with Goldwater Law Firm and your firm as counsel.