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law firm branding

Branding Your Law Firm

How your law firm is branded and positioned determines the strength of your reputation and recognition within the area of your firm’s expertise in a major way. There is a…
Filed Under: Law Marketing
online search for lawyers

How Do Clients Find Attorneys Online?

How do consumers behave when the need for legal representation arises? Do they generally conduct some type of research? If so, what resources do they use? The answers to these…
Filed Under: Law Marketing
legal marketing trends

2020 Legal Marketing Trends

For quite some time, things like link building, SEO (search engine optimization) and legal marketing have gone through some changes. Incorporating these shifts and new trends when brainstorming and strategizing…
Filed Under: Law Marketing
veterans hiring initiative

Broughton Partners Military Works Program

Many veterans have a hard time finding employment once they have exited the military. However, Broughton Partners is working to change this with our Military Works Program, a program designed…
Filed Under: Company News
tracking leads

Tracking Campaigns in Legal Marketing

Having a continuous flow of potential clients visit your law firm’s website and having them refer other plaintiffs to you is quite a feat. Where are these visitors coming from?…
Filed Under: Law Marketing
tracking leads

Improve Your Law Firm’s Client Intake

One of the most critical functions within a law office, client intake, is perhaps among the most overlooked. Because an attorney’s life is already extremely busy, it can be difficult…
Filed Under: Intake
increase online leads

Online Campaign Generation for Lawyers

If your website isn’t driving real leads to your law firm, you need one that does. Receiving leads is the top challenge for most lawyers and their firms. Speaking engagements…
Filed Under: Law Marketing